šļø Donāt Suck Podcast Recap: Building Sweet Success with Andrew from Shiver and Shake
- April Price
- Mar 26
- 4 min read

In the premiere episode of the Donāt SuckĀ podcast by High Speed Media, host James SchauerĀ sits down with Andrew, the founder of Shiver and Shakeāa dessert shop thatās as bold in flavor as it is in business philosophy. Based in Pueblo West, Colorado, Andrew shares his entrepreneurial journey, creative approach to customer experience, and what it really means to not suckĀ at business.
š” From Side Hustle to Sweet Empire
What started as a fun food truck side hustle quickly snowballed into a full-fledged business. Andrew initially launched Shiver and Shake to make some extra cash while holding down a full-time jobābut things escalated.
āMy dream was never to shave ice in a hot truck, but I knew if I pushed through that, I could build something bigger.ā
Through smart branding, killer visual content, and viral TikTokĀ videos, Andrew built a brand that not only stood outābut also stuck. Now, his brick-and-mortar shop serves over-the-top artisan milkshakes and colorful shaved ice, all wrapped in a fun, immersive in-store experience.
š Growing Pains and Lessons Learned
Andrew doesnāt sugarcoat the entrepreneurial grind. From learning how to manage inventory and schedules to staying on top of emails and events, he emphasizes how vital prioritizationĀ and system-buildingĀ are.
He credits his wifeāwho's also his business partnerāfor balancing out his creative side with structure and organization.
āYou have to find a routine you enjoy ā thatās how you stay consistent and keep growing.ā
Letting go of control has also been key. As his team grows, Andrew is learning to trust others to take on roles, especially in content creation and customer interaction.
āYou never know until you try ā they might do a much better job than I do.ā
šÆ Community, Events, and Standing Out
What really sets Shiver and Shake apart is its community connection. Andrew hosts themed events like Daddy-Daughter Date NightsĀ and Mom-Son Ice Cream Parties, which have become beloved happenings that attract new and returning customers.
āThe events are a lot of fun because the community comes out and they love what we do.ā
These events are more than gimmicksātheyāre intentional experiences designed to create memories and word-of-mouth buzz.
š² TikTok, Teamwork & Trust
TikTok has played a huge role in their growth. But rather than trying to do it all himself, Andrew is starting to pass the baton to staff members who already loveĀ the platform.
āIf theyāre already spending time on TikTok, why not let them create content for the brand?ā
His approach to leadership is based on trust and trial. He's not afraid to experiment, and he's okay with being surprised by how capable his team is.
š§ Mindset, Routine, and Self-Care
Running a business while raising a young family isnāt easyābut Andrew stresses the value of routine, rest, and reflection.
āYouāve got to take a second and say, āHey, I actually did this.āā
He takes Fridays off to be with his kids, works out regularly, and goes to bed early to stay sharpāhabits that help him avoid burnout and stay aligned with his goals.
āBeing healthy physically helps you reset mentally ā and that spills into how successful your business can be.ā
š§ Raising Kids in the Business World
Andrewās kids are growing up in the businessāliterally.
āSometimes your 2-year-old has different plans for your business day.ā
His oldest son, just six years old, already helps out in the shopāand asks to be paid for it.
āOur six-year-old is already asking to get paid when he helps out. Heās learning the business side early!ā
Itās more than just adorableāAndrew believes exposing kids to entrepreneurship early gives them confidence, insight, and skills they can use for life.
š¬ What It Means to Not Suck
So, whatās Andrewās take on the whole ādonāt suckāĀ mantra?
āNot sucking means finding what you enjoy, doing more of it, and doing less of what you hate.ā
He believes success comes from doing the uncomfortable things long enough to reach the things you doĀ love. Whether itās working in the summer heat or managing team dynamics, every challenge is a step toward freedom and fulfillment.
āAs you're doing things you like to do, youāll find yourself saying: this doesnāt really suck too muchāI actually like it.ā
š§ Final Scoop
Andrewās story is a reminder that great businesses arenāt just built on strategyātheyāre built on heart, hustle, and human connection. Whether itās empowering his team, bonding with his kids over milkshakes, or just celebrating the small wins, Andrew is living proof that when you donāt suck, you stand out.
š Visit Shiver and Shake
If youāre anywhere near Pueblo West, Coloradoāor just craving a unique dessert experienceāyouāve got to check out Shiver and Shake.
š 10002 N Market Plaza, Pueblo West, CO
š² Follow themĀ @shiverandshakeco on TikTok, Instagram, YouTube, and Facebookš¦ Expect over-the-top milkshakes, shaved ice, and a vibe like no other.
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