When I first started working with businesses on their online strategies, one question kept popping up: How do I know if my digital marketing efforts are actually paying off? It’s a fair question! After all, investing time and money into campaigns without clear results is like throwing darts blindfolded. That’s where measuring marketing return becomes crucial. Today, I’m excited to walk you through the essentials of calculating and understanding your marketing ROI, so you can

When I first started working with small businesses, I quickly realized how crucial a solid marketing plan is. Without one, you’re basically sailing without a compass. But don’t worry! Crafting a marketing plan doesn’t have to be complicated or overwhelming. In fact, with the right approach, it can be an exciting roadmap that drives your business forward. Today, I’m going to walk you through the essential steps to create a marketing plan that works for your business, especiall

It’s always a great pleasure to be asked by a band's pr to cover their band's show. This past Saturday night I had the great pleasure of covering the final show of The Darkness  and what a fun show to witness let alone photograph! Starting the night off was  Mark Daly and the Ravens . Opening their set with their new single, “This is Love” started off the night with a great and loud rock and roll sound that the crowd got into right away and set the tone for an evening of soli

I was excited to see Avatar  again, It has been over two years since their last tour. This time they would take the stage at the Denver's Fillmore Auditorium which is twice the size than the venue they were at last tour. The capacity of the Fillmore is 3900. I arrived about 30 minutes before doors and the line was down a long block and around the corner. No surprise here! I always enjoy covering a show at the Fillmore, a beautiful venue with 2 rows of large chandeliers, a ver

In today’s digital world, social media is a powerful tool for businesses and individuals alike. It offers a unique platform to connect, engage, and grow an audience. However, simply having a presence on social media is not enough. To truly benefit, you need well-planned social media strategies for success that align with your goals and audience. This article explores practical ways to improve your efforts and maximize the impact of your social media activities. Understanding

Creating compelling content for social media is essential for brands and individuals aiming to engage their audience effectively. With...

The volume in the venue was as unreal as the energy poured out from the crowd. I don’t remember a time when I heard a crowd this loud and energized!

Four bands I had not seen before and that added to my excitement for covering this tour.

In today's fast-paced online world, mastering digital promotion basics is essential for any business or individual looking to grow their...

It is always a great pleasure being asked to cover a band from the bands pr representative. Especially when it’s the second time and you...

In today’s competitive business environment, companies need more than just a great product or service to thrive. They require effective...

In today's digital world, social media marketing has become a crucial tool for brands aiming to grow their presence and connect with...

I have always enjoyed going to Fiddlers Green Amphitheatre for concerts, a great outdoor venue with the option to sit in seats or sprawl...

I arrived at Ball Arena right as the doors opened, drawn by more than just the music—I wanted to witness the spectacle of fans...

In today's fast-paced world, local businesses face increasing competition not only from nearby shops but also from online giants. Digital...

In today's fast-paced digital world, businesses are finding new ways to engage with customers and enhance their visibility. Digital...

In today's digital landscape, speed is everything. As users navigate through countless websites and applications, their expectations for...

In today's digital world, accessibility is not just a feature—it's a necessity. As the internet becomes increasingly integrated into our...

In today's digital age, consumers expect seamless shopping experiences when browsing online. With the rise of ecommerce, ensuring that...

In today’s fast-paced digital landscape, businesses are constantly searching for effective ways to connect with their audiences. Among...