Why are you creating content?
What's the end goal for your content marketing efforts? Be honest.
Are you clear on the outcome you want? We know how difficult it can be to get lost in the “social” things of content marketing.
- Keeping up with the competition
- Gaining followers
- Other vanity metrics
- Feeding the “machine”
- Posting to just get something out there
We have found this question to be a complete eye-opener for clients. It may make you even stop in your tracks and asses:
- Brand awareness
- Client acquisition
What is it? After you answer it – can you measure it? Is the outcome explicit and non-debatable? If not, you may catch yourself “just creating” or “just marketing” without any clear objective of success. We’re here to help you focus on your end goal for each piece of content and make sure your current efforts are moving you in a positive direction.